CraftyWebDesign

Search Engine Optimisation

Search Engine Optimisation is all about helping to get a website to the top of a Google search whenever a users searches for a relevant term. For example, a car insurance website can use SEO to gain attention from customers using Google to look for a new deal, with higher ranking results leading to increase website traffic. However, this process isn't quite as simple as peppering your site with references to your industry, and that's where CraftyWebSEO comes in.

SEO strategies

• Search engine optimisers like CraftyWebSEO are aware of what search engines are looking for; namely websites that do not appear 'spammy' and have something of value to offer potential customers. This can be achieved via a subtle marriage of content and coding.
• Share and share alike. Links to other reputable websites can help get your site right to the top of search engine rankings. That's because sites like Google like to make sure your company's internet home is not associated with websites considered irrelevant or bad purveyors of SEO.
• A targeted approach is the best way to use SEO. This means doing your research, as there is no universal 'one size fits all' approach that will make your site more attractive to search engines. Best practice is to load your website with good quality content that is fresh, unique and relevant, presenting itself favourable towards sites like Google as well as placing it in the shop window before a potential audience of millions surfing the web.